Secret Recipes

Since its establishment in 1997, Secret Recipe Cafe has experienced rapid growth in Malaysia, Singapore and Jakarta with over 55 cafes.

As the name implies, our brand name has been selected to reflect our well-guarded, homemade recipe of a vast selection of gourmet quality cheesecakes, chocolate cakes and other baked desserts. Secret Recipe also offers mouth-watering items such as our Award Winning Lamb Stew, Black Pepper Chicken, Kebab, Pasta and fusion food that will satisfy even the most delicate taste buds.

Secret Recipe offers our customers a warm and friendly ambience in a trend-setting environment. The uncompromising quality of our food and desserts using quality ingredients, coupled with moderate pricing, have created a new lifestyle cult comprising of a loyal base of food and cake lovers. As a testimony to our commitment to service excellence, Secret Recipe has earned accolades including:

"Best Cheesecake Award"

"Most Original Chocolate Cake Award"

"Best Lamb Stew Award"

"Enterprise 50 Award"

"Global Golden Rim Award"

"Most Competitive Company Award"

"Super brands Award 2003"

"Emerging SMI Award 2003"

"Malaysia Book of Records - Largest Cafe Chain"

"2nd Asia Pacific International Honesty - Keris Award 2003

Secret Recipe believes Secret Recipe has a vast majority of its development potential still ahead of them. Secret Recipe estimated there is room domestically for at least 100 Secret Recipe concept cafes.

Secret Recipe philosophy is quality and high standards in every single endeavor. And their principal remains the same-to give utmost satisfaction to our valued customers.

Ask at your favorite bookstore for her books, but better yet order directly! America's Radio Recipe Detective and her family continue to provide timesaving, cost-cutting dishes. A regular guest on more than 50 radio stations across the U.S. and Canada! Of the 30-some books published over the years here is a listing of the books currently available representing over 2,000 recipes and more each month in her Secret Recipes Newsletter as described below?

For information on Gloria's Secret Recipes Cookbooks, Bulletins & Newsletters plus 20 free recipes, send a self addressed, stamped envelope to:

Gloria Pitzer
Dept. BA
Box 237
Marysville, MI., 48040